Decision Support System for Determining New Branch Locations Applying the Multi Attribute Utility Theory (MAUT) Method

 Achmad Fikri Sallaby (Dehasen University, Bengkulu, Indonesia)
 (*)Agung Triayudi Mail (Nasional University, Jakarta, Indonesia)
 Kelik Sussolaikah (PGRI Madiun University, Madiun, Indonesia)
 Muhammad Zakaria Lubis (Budi Darma University, Medan, Indonesia)

(*) Corresponding Author

Submitted: November 28, 2023; Published: January 30, 2024

Abstract

The location of new branches that are close to community activities and have adequate facilities makes it easier for consumers to get the services and products they need. Determining the feasibility of new branch locations from several product or service producers still uses a system that is not accurate, which can cause problems in determining the location of new strategic and targeted branches. However, there are several obstacles in the selection of new branch locations, so technological assistance is needed in determining the location, product analysis, marketing management, and other matters concerning the development of the business being carried out. Technology that is considered efficient, easy, and flexible and is used by entrepreneurs, especially in determining the location of new branches using a decision support system using the MAUT method, is expected to help the location of new branches that are efficient and strategic. The decision support system is a conclusion and determination of the best using some data and computerized testing in each criterion so as to get valid results. After calculating each criterion and alternative, the best ranking is obtained in alternative A1 with a value of 0.7925 on Pertahanan Street.

Keywords


DSS; New Branch Location; MAUT Method

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