Korelasi Antara Jenis Motor, Tipe Motor Dan Teknik Pemasaran Di PT. Daya Anugrah Mandiri
Keywords:
Apriori Algorithm, Correlation, Data Mining, Marketing, MotorcycleAbstract
The rapid development of technology makes data processing faster and more practical and increases competition in the business world to become more complex and competitive. Utilization of customer data makes management aware of the lack of efficiency of the work system in terms of motorcycle sales at this time. Correlation is a causal relationship to measure the strength of the two variables used. A system is needed to determine the right marketing technique in increasing motorcycle sales targets by applying Data Mining using the Apriori Algorithm method. The Apriori algorithm works by searching and finding association patterns among marketing techniques in motorcycle sales. So they can find and improve sales targets more efficiently.References
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