WIGUNO, Tigar Cahyo; NATALIANI, Yessica. Penerapan k-Means Clustering Berdasarkan Analisis RFM Terhadap Segmentasi Pembeli untuk Meningkatkan Strategi CRM. JURNAL MEDIA INFORMATIKA BUDIDARMA, [S. l.], v. 6, n. 4, p. 1871–1881, 2022. DOI: 10.30865/mib.v6i4.4472. Disponível em: https://ejurnal.stmik-budidarma.ac.id/index.php/mib/article/view/4472. Acesso em: 15 apr. 2026.