Penerapan Metode SMARTER Pada Sistem Pendukung Keputusan Pemilihan Merchandise Display Terbaik (Studi Kasus : PT. Pasar Swalayan Maju Bersama)

 (*)Annisah Annisah Mail (Universitas Budi Darma, Medan, Indonesia)
 Berto Nadeak (Universitas Budi Darma, Medan, Indonesia)
 Rian Syahputra (Universitas Budi Darma, Medan, Indonesia)
 Dito Putro Utomo (Universitas Budi Darma, Medan, Indonesia)

(*) Corresponding Author

DOI: http://dx.doi.org/10.30865/komik.v4i1.2674

Abstract

Merchandise Display (MD) is part of the team whose job is to display products and ensure products are kept clean and pleasing to the eye of consumers on shelf displays. MD also acts as a promotional worker for the company's goods. It is inseparable for PT. Maju Supermarkets together that rely on MD as a promotional team to meet the needs of goods according to consumer demand. Due to this, the existence of MD is very important for PT. Maju Bersama Supermarkets. So it is necessary that an appreciation be given to the results made by MD in the form of rewards. The reward given to the best MD based on the resulting performance is expected to improve performance for that MD or other MDs. The procedure carried out in the MD selection stage is not easy, it must be based on the criteria set by PT. Maju Bersama Supermarkets. The obstacle currently being experienced is that the election process does not yet have a strong reference, so it is possible to produce less objective results. So we need a system as a reference for the process of selecting the best MD. The decision support system is the solution needed to resolve these problems. By using the SMARTER method in the selection process. The SMARTER method is an improvement from the SMART METHOD where in determining the SMARTER Method the weighting process of criteria and sub criteria uses the ROC method. The result of the SMARTER method is the utility value of each criterion for later ranking of alternatives. From several criteria used for the selection process using the alternative SMARTER method with the name Fitri was chosen as the best MD with a final utility value of 0.76 or 76%

Keywords: Decision Support System, MD, Best, SMARTER Method

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