Analisis Metode VIKOR Pada Pemilihan Sabun Cuci Tangan Terbaik Berdasarkan Konsumen

 (*)Dinda Nabila Batubara Mail (STIKOM Tunas Bangsa, Pematangsiantar, Indonesia)
 Agus Perdana Windarto (STIKOM Tunas Bangsa, Pematangsiantar, Indonesia)
 Anjar Wanto (STIKOM Tunas Bangsa, Pematangsiantar, Indonesia)
 Dedy Hartama (STIKOM Tunas Bangsa, Pematangsiantar, Indonesia)
 Irfan Sudahri Damanik (STIKOM Tunas Bangsa, Pematangsiantar, Indonesia)

(*) Corresponding Author

DOI: http://dx.doi.org/10.30865/komik.v4i1.2586

Abstract

In a pandemic like this, hand washing soap has an important role in accompanying the daily activities of the community that cannot be separated from health protocols. Therefore, there are many kinds of hand washing soap in circulation. The many brands and variants of hand washing soap make it difficult for consumers to choose the right hand washing soap for them to use. The source of this research data was obtained by conducting interviews and giving random questionnaires to the community of 100 respondents in Pematangsiantar city. Based on the results of interviews and questionnaires, there were 5 assessment criteria for hand washing soap products, namely price (C1), how to obtain (C2), composition / content (C3), aroma (C4), and packaging (C5) and 6 alternatives used.including lifebuoy (A1), Dettol (A2), Sleek (A3), Sanitary (A4), Nuvo (A5), Carex (A6). This study uses a decision support system with the VIKOR method. The results of the study indicate that A2 = Dettol with a VIKOR value of 1.047 is an alternative that suits consumer needs. It is expected that the results of this study can provide information and help consumers in determining the right product.

Keywords: SPK, VIKOR, Hand Washing Soap, Consumer, Selection

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