Implementasi Data Mining Dengan Algoritma Nearest Neighbor Untuk Penentuan Kelayakan Area Pemasaran Baru Produk Baygon Pada PT. SRB Cabang Kabanjahe
DOI:
https://doi.org/10.30865/jurikom.v6i1.1296Abstract
Marketing Area is a region or environment that serves as a place of an enterprise activity to control the flow of goods and services to consumers with appropriate planning by creating and exchanging products with equivalent value. Data Mining is a process that employs one or more computer learning techniques to analyze or extract knowledge (Knoweldge) automatically. Nearest Neighbor is an approach to finding cases by calculating the proximity between a new case and an old case that is based on matching the weight of a number of features.
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