Analisis Kepuasan Pengguna Aplikasi Brimo Dengan Menggunakan Metode Tam

Rina Widya Sitorus, Tina Tina, Fadlina Fadlina

Abstract


BRIMO application is an innovation in banking services that utilizes digital technology to make it easier for users to carry out transactions without using an ATM card. Brimo also faces challenges in increasing user satisfaction. This research aims to evaluate user perceptions and levels of satisfaction with the Brimo application by applying the TAM (Technology Acceptance Model) method. The research was carried out by collecting data from 35 respondents using an online questionnaire that measured user perceptions of the usability and ease of use of the application. The analysis results show that the BRImo application received a positive assessment from users, with Persived Usefulness (PU) reaching 27.625%, Attitude Toward Using (ATU) at 27.5%, and Perceived Ease of Use (PEOU) at 26.925%. This shows that users find the application useful, easy to use, and have a positive attitude towards its use

Keywords


BRImo application, Technology Acceptance Model (TAM), digital banking.

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References


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Copyright (c) 2024 Rina Widya Sitorus, Tina Tina, Fadlina Fadlina

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Jurnal INFORMASI DAN TEKNOLOGI ILMIAH (INTI)
P3M STMIK Budi Darma
Sekretariat : Jln. Sisingamangaraja No. 338 
Email : ejurnal.stmikbudidarma@gmail.com

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