Analisis Kepuasan Pengguna Aplikasi Livin Dengan Menggunakan Metode TAM

 (*)Romauli Sirait Mail (Universitas Budi Darma, Medan, Indonesia)
 Resiana Putri Hasibuan (Universitas Budi Darma, Medan, Indonesia)
 Fince Tinus Waruwu (Universitas Budi Darma, Medan, Indonesia)

(*) Corresponding Author

Abstract

One of Bank Mandiri's efforts to expand its digital banking services is the Livin application, which offers a platform that includes traditional banking services as well as features related to users' lifestyles and daily needs. The aim of this research is to assess user perceptions and levels of satisfaction with Livin using the TAM method. The final results of this research, TAM showed that out of thirty respondents, the IU (22.75%) and PEOU (21.20%) indicators indicated that users felt the Livin application was very useful and wanted to use it. The level of satisfaction of users of the Livin application remains positive overall although the level of satisfaction for the PU (17.25%) and ATU (15.28%) indicators is somewhat lower. The results of research conducted with TAM show that the majority of respondents believe that the Livin application has a person's desire to use the Livin application (IU) and ease of use (PEOU).

Keywords


TAM; Technology Acceptance Model; Mobile Applications; User Satisfaction; Livin

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