Text Mining dan Klasifikasi Sentimen Berbasis Naïve Bayes Pada Opini Masyarakat terhadap Makanan Tradisional
DOI:
https://doi.org/10.30865/json.v4i2.5138Keywords:
Traditional Food, International Food, Sentiment, Twitter, Naïve BayesAbstract
Indonesia has several famous traditional foods and is available in some cities. In addition, several international foods also are interesting to Indonesian. This article analyzes the netizen sentiment for these food categories where the data source is Twitter. The foods are rendang, sate, gudeg, pizza, hamburger, and spaghetti. The text mining approach is adopted to process data. The research steps are data crawling, cleaning, filtering, translating, and splitting. Furthermore, the classifier model based on the Naïve Bayes algorithm is developed. The analysis result shows that the gudeg food reaches a high percentage of positive sentiment with 57,9.  Then, the high rate of negative sentiment is achieved by the rendang food with 21,9 %. Moreover, hamburger food obtains a high percentage of neutral sentiment. Meanwhile, the evaluation of classifier model performance shows that the model with the hamburger dataset achieves a high score for accuracy, precision, and recall parameters with 0.72, 0.72, and 0.68 sequentially.ÂReferences
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