Implementasi Metode Lean Startup dalam Pengembangan Ide Bisnis Aplikasi Golek Kost Berbasis Mobile
DOI:
https://doi.org/10.30865/json.v3i4.4261Keywords:
Boarding Houses, Lean Startup, Market Validation, Product Validation, Business ValidationAbstract
The need for housing (boarding houses) for students is a basic need and becomes a significant consideration when deciding to study in a particular city. So far, students have obtained information related to boarding houses manually to meet the needs associated with the necessary furniture and in carrying out the moving process. With everything still manual, it takes longer and is more difficult to find a boarding house that fits the student’s needs. To help solve existing problems, a mobile-based application called GOLEK KOST was made. The application is a form of digital innovation to make it easier for students to obtain information related to boarding houses, including prices, locations and boarding facilities, buying, and selling furniture, transportation services, or moving services in the Yogyakarta area. Developing this application business idea applies the Lean Startup method, which consists of three stages: Market Validation, Product Validation, and Business Validation. This method focuses on developing applications based on feedback obtained from potential users so that later the resulting application will meet the needs of potential users. In the product validation, the results obtained are 37% for the boarding information feature, 33.3% for the transportation service feature, and 29.6% for the furniture sale and purchase quality.
References
BPS Provinsi D.I.Yogyakarta, “Jumlah Perguruan Tinggi, Mahasiswa, dan Tenaga Pendidik (Negeri dan Swasta) di Bawah Kementerian Agama Menurut Kabupaten/Kota di Provinsi DI Yogyakarta, 2018 dan 2019,†Jul. 27, 2020. https://yogyakarta.bps.go.id/statictable/2020/07/27/137/jumlah-perguruan-tinggi-mahasiswa-dan-tenaga-pendidik-negeri-dan-swasta-di-bawah-kementerian-agama-menurut-kabupaten-kota-di-provinsi-di-yogyakarta-2018-dan-2019-.html (accessed Jun. 12, 2022).
N. W. Murti and K. Sisilia, “Analisis Profil Konsumen untuk Pembuatan Aplikasi Indekos dengan Pendekatan Desain Proposisi Nilai,†Jurnal Bisnis & Akuntansi, vol. 9, no. Volume 9, No.2, September 2019, 2019.
C. M. Christensen, M. Raynor, and R. Mcdonald, “THE BIG IDEA What Is Disruptive Innovation?,†Harvard Business Review.
Hamid, “LEAN STARTUP,†BINUS UNIVERSITY School of Information Systems, Mar. 22, 2018. https://sis.binus.ac.id/2018/03/22/lean-startup/ (accessed Jun. 10, 2022).
T. Felin, A. Gambardella, S. Stern, and T. Zenger, “Lean startup and the business model: Experimentation revisited,†Long Range Planning, vol. 53, no. 4. Elsevier Ltd, Aug. 01, 2020. doi: 10.1016/j.lrp.2019.06.002.
Gie, “Lean Canvas: Pengertian, Sejarah, Fungsi, Contoh dan Komponennya,†accurate, Jan. 25, 2021. https://accurate.id/marketing-manajemen/lean-canvas/#:~:text=Lean%20Canvas%20adalah%20metode%20perencanaan,tanpa%20detail%20yang%20tidak%20perlu. (accessed Jun. 11, 2022).
K. T. Maulana and I. Vitra Paputungan, “Pengembangan ModelIde Bisnis Startup JavaHands menggunakan PendekatanLean Startup,†AUTOMATA, vol. 3, no. Vol.3, No.1 (2022), 2022.
S. Blank, “Why the Lean Start-Up Changes Everything,†Harvard Business Review, May 2013. https://hbr.org/2013/05/why-the-lean-start-up-changes-everything (accessed Jun. 10, 2022).
Admin, “THE LEAN STARTUP METHODOLOGY,†The Lean Startup. http://theleanstartup.com/principles (accessed Jun. 10, 2022).
Admin, “Benefit Metode Lean Startup,†GamatechnoBlog, 2019. https://blog.gamatechno.com/benefit-metode-lean-startup/ (accessed Jun. 10, 2022).
T. Ismi, “Lean Startup: Cara Membangun Usaha Berdasarkan Kebutuhan,†glints, Dec. 23, 2020. https://glints.com/id/lowongan/lean-startup-adalah/#.YrHRoHZBy01 (accessed Jun. 11, 2022).
A. Maurya, Praise for Running Lean, Second Edition.
E. Ries, THE LEAN STARTUP. 2016.
E. Harianto, “Implementasi Lean Canvas pada Entrepreneurial Project Startup Bisnis,†Jurnal Bisnis Perspektif, vol. 10, no. Vol.10 No.1, Januari 2018, pp. 1–16, 2018.
M. Y. Sakti, “BERBASIS APLIKASI DAN WEBSITE BIDANG PARIWISATAâ€.
M. Mernisiola Zipa, B. Suranto, and I. Vitra Paputungan, “Penerapan Metode Lean Startup Pada Aplikasi EVORIA,†AUTOMATA, vol. 1, no. Vol.1, No.2 (2020), 2020.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
