Penerapan Big Data Analytic Terhadap Strategi Pemasaran Job Portal di Indonesia dengan Karakteristik Big Data 5V
DOI:
https://doi.org/10.30865/json.v3i3.3905Keywords:
COVID-19 Pandemic, Job Portal, Big Data, 5VAbstract
The impact of the COVID-19 pandemic has paralyzed the business sector, resulting in changes in business activities in many companies today. Many companies are competing to digitize their business, PT XYZ is one of them. PT XYZ is a company engaged in outsourcing. Outsourcing companies are one of the many types of companies that have been heavily impacted during the COVID-19 pandemic. In order to restore its business, PT XYZ has an innovation in the form of a job portal. PT XYZ always strives to market its job market. This is the biggest challenge that PT XYZ has on its job portal. Therefore, it is necessary to apply big data to be utilized by PT XYZ. This study reviews the application of big data on the job portal of PT XYZ. The implementation of big data refers to the five characteristics of big data (5V), volume, variety, velocity, veracity, and value. The method used to obtain data in this study is through interviews and observation. The results of this study indicate that the five characteristics meet the criteria for the application of big data. This allows PT XYZ's job portal to apply big data analytics to its marketing strategy.
References
Andi, D. (2021, 26 Juli). Bisnis outsourcing tertekan pandemi, namun tetap punya peluang di masa depan. Kontan.co.id. Diakses tanggal 28 Nov. 2021, dari https://industri.kontan.co.id/news/bisnis-outsourcing-tertekan-pandemi-namun-tetap-punya-peluang-di-masa-depan
Arif, A. A. (2020, 28 September). Karakteristik Big Data. Binus: School Information Systems. Diakses tanggal 2 Des. 2021, dari https://sis.binus.ac.id/2020/09/28/ karakateristik-big-data/
BigBox. (2021, 28 Agustus). 4V Big Data dan Karakteristik big data 3v, 4v,4V, 6v, 8v. BIGBOX BLOG. Diakses tanggal 30 Nov. 2021, dari https://bigbox.co.id/blog/4V-big-data-dan-karakteristik-big-data-3v-4v4V-6v-8v/
Heryana, D., Setiawati, L., & Suhendar, B. (2019). Sistem Informasi dan Potensi Manfaat Big Data Untuk Pendidikan. Jurnal Kehumasan, 2(2), 350–357.
HR Note. (2020, 10 September). Cari Kandidat? Coba 13 Job Portal Ini!. HR Note.asia. Diakses tanggal 1 Des. 2021, dari https://id.hrnote.asia/recruit/13-job-portal-untuk-cari-kandidat-200910/
Lestari, S. P., Darna, N., & Yustini, I. (2020). Pengaruh Sistem Perekrutan dan Sistem Kerja Outsourcing terhadap Kinerja Pegawai (Studi pada PT. Gapuraning Rahayu). Business Management and Entrepreneurship Journal, 2, 28–37.
Rajkumar B., Rodrigo N.C., & Amir Vahid, D. (2016). Big Data: Principles and Paradigms. Cambridge, MA: Morgan Kaufmann
Sudiarawan, K. A. (2017). Analisis Hukum Terhadap Pelaksanaan Outsourcing Dari Sisi Perusahaan Pengguna Jasa Pekerja. Jurnal Ilmu Sosial Dan Humaniora, 5(2), 835–847. https://doi.org/10.23887/jish-undiksha.v5i2.9096
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
