Analisa Penerapan Metode Multi Attribute Utility Theory (MAUT) dengan Pembobotan Rank Order Centroid (ROC) Dalam Pemilihan Lokasi Strategis Coffeshop Milenial di Era New Normal

Authors

  • Ade Ayunda Kusuma Universitas Budi Darma, Medan
  • Zaza Mutiara Arini Universitas Budi Darma, Medan
  • Uswatun Hasanah Universitas Budi Darma, Medan
  • Mesran Mesran, M.Kom Universitas Budi Darma, Medan

DOI:

https://doi.org/10.30865/json.v3i2.3575

Keywords:

New Normal, Millennial Coffeeshop, MAUT, ROC

Abstract

Covid-19 is a type of Coronavirus that attacks and infects the human respiratory system. The Covid-19 pandemic has also hit Southeast Asia, including Indonesia. The impact of the pandemic has been felt by the Indonesian people, such as the weakening of the cultural, educational and economic sectors. Especially in the economic sector, Millennial Coffeshop owners are trying to get up in this New Normal era. However, the difficulty of choosing the right and strategic business location poses a serious problem for business owners. Therefore, a solution is needed in the form of an SPK that applies the MAUT method along with the use of ROC to generate weight values. The calculation of several data samples produces the best final utility value in determining the strategic location of the Millennial Coffeeshop, which is located in alternative A1 with the best final utility value of 0.8054.

References

Y. Shi et al., “An overview of COVID-19,†vol. 21, no. 5, pp. 343–360, 2020.

R. Tosepu et al., “Correlation between weather and Covid-19 pandemic in Jakarta, Indonesia,†Sci. Total Environ., vol. 725, 2020.

K. Govindan, H. Mina, and B. Alavi, “A decision support system for demand management in healthcare supply chains considering the epidemic outbreaks: A case study of coronavirus disease 2019 (COVID-19),†Transp. Res. Part E Logist. Transp. Rev., vol. 138, no. April, p. 101967, 2020.

T. Limbong et al., Sistem Pendukung Keputusan: Metode & Implementasi. Medan: Yayasan Kita Menulis, 2020.

E. Turban, J. E. Aronson, and T. Liang, “Decision Support Systems and Intelligent Systems.â€

M. Marbun and B. Sinaga, Buku Ajar Sistem Pendukung Keputusan Penilaian Hasil Belajar | 1 STMIK Pelita Nusantara Medan, no. April. 2018.

L. Bidoux, J. P. Pignon, and F. Bénaben, “Planning with preferences using Multi-Attribute Utility Theory along with a Choquet Integral,†Eng. Appl. Artif. Intell., vol. 85, no. August, pp. 808–817, 2019.

A. Perdana and A. Budiman, “Analysis of Multi-attribute Utility Theory for College Ranking Decision Making,†SinkrOn, vol. 4, no. 2, p. 19, 2020.

H. R. Hatta, B. Pradana, and D. M. Khairina, “Kombinasi Metode Analytical Hierarchy Process (AHP) dan Multi-Attribute Utility Theory (MAUT) pada Lomba Balita Sehat untuk Usia 6-24 Bulan,†Pros. Semin. Nas. Sist. Inf. dan Teknol. ke 4 Tahun 2020, pp. 244–249, 2020.

Z. Allah Bukhsh, I. Stipanovic, G. Klanker, A. O’ Connor, and A. G. Doree, “Network level bridges maintenance planning using Multi-Attribute Utility Theory,†Struct. Infrastruct. Eng., vol. 15, no. 7, pp. 872–885, 2019.

L. Sarumaha, B. Efori, A. H. Sihite, and D. P. Utomo, “Sistem Pendukung Keputusan Penempatan Mentor Pada Pusat Pengembangan Anak IO 558 Sangkakala Medan Menggunakan Metode CPI dan ROC,†KOMIK (Konferensi Nas. Teknol. Inf. dan Komputer), vol. 4, no. 1, pp. 315–321, 2020.

R. Addenan and W. Susanti, “Penerapan Metode Rank Order Centroid dan Additive Ratio Assessment Pada Aplikasi Rekomendasi Supplier,†Edumatic J. Pendidik. Inform., vol. 5, no. 1, pp. 31–40, 2021.

A. Parra et al., “Psychotic symptoms in COVID-19 patients. A retrospective descriptive study,†Psychiatry Res., vol. 291, no. May, p. 113254, 2020.

P. Purwadi, W. R. Maya, and A. Calam, “Sistem Pendukung Keputusan Untuk Menentukan Pemasangan Lokasi Strategis Wifi.Id Pada Telkom (Studi Kasus Pada Pemsangan Wifi.Id Di Beberapa Lokasi Medan Menggunakan Metode Oreste,†J. SAINTIKOM (Jurnal Sains Manaj. Inform. dan Komputer), vol. 19, no. 1, p. 110, 2020.

A. I. Lubis, P. Sihombing, and E. B. Nababan, “Comparison SAW and MOORA Methods with Attribute Weighting Using Rank Order Centroid in Decision Making,†Mecn. 2020 - Int. Conf. Mech. Electron. Comput. Ind. Technol., pp. 127–131, 2020.

M. Mesran, T. M. Diansyah, and F. Fadlina, “Implemententasi Metode Rank Order Cendroid (ROC) dan Operational Competitiveness Rating Analysis (OCRA) dalam Penilaian Kinerja Dosen Komputer Menerapkan (Studi Kasus: STMIK Budi Darma),†Pros. Semin. Nas. Ris. Inf. Sci., vol. 1, no. 0, p. 822, Sep. 2019.

M. Mesran, J. Afriany, and S. H. Sahir, “Efektifitas Penilaian Kinerja Karyawan Dalam Peningkatan Motivasi Kerja Menerapkan Metode Rank Order Centroid (ROC) dan Additive Ratio Assessment (ARAS),†Pros. Semin. Nas. Ris. Inf. Sci., vol. 1, no. 0, pp. 813–821, Sep. 2019.

A. G. Simorangkir, K. Andika, and Mesran, “Analisis Penerapan MOORA Dalam Penyeleksian Peserta Olimpiade Catur dengan Metode Pembobotan Rank Order Centroid,†KLIK Kaji. Ilm. Inform. dan Komput., vol. 2, no. 2, pp. 49–59, 2021.

M. L. O. Mardin, A. Fuad, and H. K. Sirajuddin, “Sistem Pendukung Keputusan Pemilihan Perumahan Dengan Menggunakan Metode Multi Attribute Utility Theory,†J. Ilm. Ilk. - Ilmu Komput. Inform., vol. 4, no. 2, pp. 85–92, 2021.

C. F. Sianturi, L. T. Sianturi, U. Hasanah, K. Khairunnisa, and M. Mesran, “Decision Support System for Accepting Pre-Employment Cards during the Covid-19 Pandemic Using the Method Multi Objective Optimization on The Basic of Ratio Analysis (MOORA),†IJICS (International J. Informatics Comput. Sci. 5 (2 …, vol. 5, no. 2, pp. 217–223, 2021.

Downloads

Published

2021-12-31

How to Cite

Kusuma, A. A., Arini, Z. M., Hasanah, U., & Mesran, M.Kom, M. (2021). Analisa Penerapan Metode Multi Attribute Utility Theory (MAUT) dengan Pembobotan Rank Order Centroid (ROC) Dalam Pemilihan Lokasi Strategis Coffeshop Milenial di Era New Normal. Jurnal Sistem Komputer Dan Informatika (JSON), 3(2), 51–59. https://doi.org/10.30865/json.v3i2.3575

Issue

Vol. 3 No. 2 (2021): Desember 2021

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).